Beyond Internet Backup

Small and medium-sized businesses (SMBs) depend on the internet more than ever. From voice services and point-of-sale systems to cloud-based applications and remote workers, the digital lifeline is critical. When it fails, the impact is immediate: dropped calls, lost sales, frustrated customers, and operational costs that quickly add up to losses many small businesses cannot absorb.

At the same time, cyber threats are hitting SMBs harder than ever. Phishing emails, ransomware, and denial-of-service attacks are no longer aimed only at large enterprises. Criminals know smaller businesses often have fewer defenses, making them prime targets.

The result is clear: SMBs face a double challenge of downtime risk and cybersecurity exposure.

When SMBs consider protecting themselves, the first ideas often sound simple:

📡 Add a backup internet line.

💽 Install antivirus software.

🧱 Buy a firewall box.

In reality, these solutions do not solve the problem:

❌⏱️ A secondary internet connection without intelligent or cellular failover still leaves minutes or hours of downtime. If that line is from the same carrier, both can fail at once.

🛑🧱Basic antivirus or firewalls stop only known threats and miss advanced attacks.

💼💰Enterprise-grade solutions designed for companies with hundreds of seats are too expensive and too complex for SMBs with 5 to 50 users.

🤔 This leaves SMBs exposed, frustrated, and unsure where to turn.

What SMBs actually need is simple: always-on connectivity and built-in cyber protection that is affordable and easy to use.

That means:

✅ Internet that never goes down, even if the primary ISP fails, with multi-carrier cellular failover built in to guarantee survivability.

✅ Automatic protection against phishing, malware, ransomware, and bad traffic.

✅ Straightforward management with no IT team required.

✅ A monthly service that does not require big upfront hardware investments.

This is where Managed Service Providers (MSPs) and UCaaS resellers have a unique opportunity. By delivering always-available internet with multi-carrier cellular resiliency, paired with built-in cybersecurity, they can give SMB customers exactly what they have been missing: true resilience.

The benefits for partners are clear:

💳 Recurring revenue streams by bundling connectivity and cyber protection into monthly services.

👍 Stronger customer loyalty by protecting the applications customers rely on most such as voice, point-of-sale, and cloud tools.

🏆 Competitive differentiation by offering a purpose-built SMB solution that larger vendors ignore.

True resilience for SMBs goes beyond internet backup and basic antivirus. It includes:

🔀 SD-WAN with multi-carrier cellular failover that ensures calls, payments, and apps never go offline, even during regional ISP outages.

🛡️ Integrated cyber defense with threat intelligence, DNS filtering, and geo-blocking to protect networks from advanced attacks.

☁️ Cloud-managed simplicity that requires no complex setup or on-site IT team.

🏷️ Affordable monthly pricing built for SMB budgets while keeping margins healthy for partners.

For SMBs, downtime and cyber risks go hand in hand. Solving only one leaves businesses exposed and uncertain. They need a service that guarantees always-on connectivity while protecting against today’s most common cyber threats.

👉 This is where RabbitRun delivers unmatched value. Purpose-built for small businesses, RabbitRun combines seamless SD-WAN intelligence with multi-carrier cellular failover and built-in cybersecurity, all delivered as an affordable monthly service.

For MSPs and UCaaS resellers, RabbitRun is more than a solution. It is a growth engine. By offering true resilience, partners strengthen customer loyalty 🤝, unlock recurring revenue 🔄💵, and stand out with competitive differentiation 🌟.

📅 Ready to see how RabbitRun can help you deliver resilience and security for your SMB customers?